The Ball at the World Cup Was Made in Pakistan. Here’s the Business Story Behind Sialkot
Sialkot, Pakistan produces around 70% of the world’s hand-stitched footballs, exporting roughly 40 million a year to brands like Adidas, Nike, and Puma. Local firm Forward Sports has made the official FIFA World Cup match ball for four consecutive tournaments (2014-2026). The industry earns Pakistan hundreds of millions in exports annually. Here’s a fact that surprises almost everyone, including many…